MILLIKEN CARPET
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Gensler was commissioned by Milliken Carpet to design a new product collection called Oxygen. Once the designs were finalized, the brand positioning and personality of the mid-century modern concept was interpreted into an identity system, San Francisco launch party, catalog, NeoCon showroom, portfolio system, packaging, invite, premium and product sell sheets.
Awards
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Communication Arts Design Annual
NeoCon showroom
San Francisco launch party
