As providers of modern, handcrafted rugs, Chandra asked us to refresh their brand in a manner that reflected the company’s core values and their textural products. We created a new customized logotype, a visual identity system built around the key meanings and associations of the “Chandra” name and then applied that system to numerous touchpoints to elevate their brand awareness and to establish a consistency in look and message. Design applications included identity, stationery, brochures, catalogs, showrooms, web, advertising, signage, premiums, packaging, social media and more.

Communication Arts Design Annuals
Communication Arts Typography Annual