High Point Showroom
As a major annual Residential market trade show, High Point was the perfect opportunity to the launch the new Chandra brand. Every detail of the showroom was considered, from the color of the concrete floors to the white walls, from the location of the “Shining Device” to it’s dimensional wall pattern, from cut vinyl brand messaging to dimensional metal logos on reclaimed barn wood. It had to capture the textural, modern essence of the brand and had to communicate that Chandra was committed to high design, being approachable and relational. A favorite component was a stocked bar that served guests and made them feel welcome. We supported the showroom with signage and wayfinding touchpoints to make show attendees aware of the new space.