We were asked to brand a luxury villa overlooking Cinnamon Bay in St. John, Virgin Islands. The island has a very strong visual connection with petroglyphs found on local cave walls. We took the opportunity to relate the villa's brand to the island by maintaining the organic nature of the petroglyph and creating a monogram, instantly giving the villa a St. John flavor and familiarity. We developed the strategy, identity, web and touchpoints to elevate the experience of the villa's guests as they immerse themselves in Caribbean luxury and adventure.