Coca-Cola approached us to create the visual identity system for a revolutionary machine that utilized the power of touch to dispense the perfect pour of Coca-Cola flavors. We collaborated with Coca-Cola’s technology partner to ensure our visual elements coordinated with the onscreen functionality and look. The core of the VIS includes the elements of human touch, individuality and personal choice, represented by the fingerprint. Coca-Cola’s flavor colors and circular visual language reinforced the connection between the Freestyle identity, the machine and the brand. The identity includes custom typography and illustrations 

Graphis Logo Design 8