After the successful launch of their new showroom, CE asked us to capture the showroom’s use of the newly revised logo, typography, marble and wood walls, and other branding details into a visual identity system and guidelines document. These elements were used to build the color palette, font styling, image backgrounds and patterns. An image library of their showroom and the products they represent was curated for use in collateral and 50 notecards housed in a custom pouch. This library allows CE to function in a sophisticated neutral environment with flexible, strong pops of color when communicating with their designer and architect audience. Furthermore, most of their stationery and support items have a tactile, sensory experience through the use of textured paper, foil stamping, letterpress and metallic edge painting.
Printing: Henry+Co and Bennett Graphics