GXG
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Global Executive Group (GXG) is a team of executive advisors that act under the greatest of secrecy and discretion for their clients. They are confidants, facilitators and trusted friends, helping very powerful, wealthy individuals make decisions for their companies, their families and themselves. We were asked to create a brand that communicated the GXG promise while also connecting emotionally with their sophisticated audience. We formed a visual language around stealth, high fashion and tactile, sensory experiences through the use of color, bindery and finishing techniques, logo shapes and angles, and patterns. An image library was curated to communicate the GXG product programs they offered and to bring in a personal touch. The branding was taken through the identity, stationery, brand book and collateral, office, laptop and monitor video, and a brand box with various premiums for new employees and client gifts.
Inspiration
