Insight Global is one of the fastest growing premier staffing services firms, with 51 locations in the U.S. and Canada. We were engaged by the IG brand team to bring cohesiveness to their visual language, including a new CEO vision for a shift away from their customary red brand color. We took the opportunity to also refresh the dated logotype typography and IG symbol. These subtle modifications reflected their sophistication which elevated IG in the marketplace and gave the company an internal morale boost.