We were given the privilege to brand the play and retail experiences for Kefi at their flagship Atlanta location. Each of the Kefi play zones needed an identity that expressed its particular personality and purpose. We created logos and custom logotypes and established the visual rules for the dimensional signage within the space, working closely with the Kefi creative team. We assisted in branding the exterior entrances, the interior and street level wayfinding, and stationery with their existing Kefi logo.
Executive Architect: Christian Carlson
Interior Architecture: BLUR Workshop