A commercial flooring company has a lot of components to consider and keep consistent in order to achieve a successful branding program. From visually connecting to a parent company, to color coordinating materials according to separate market segments, to creating new product launches, websites and updating NeoCon showrooms. Messaging must be developed and applied thoughtfully. Catalogs, brochures, binders, advertising and packaging must reinforce the overall aesthetic and function well. All the while evolving along with the arrival of new internal stakeholders and interests.

Communication Arts Design Annual
Graphis Design Annuals
Graphis Brochures 4
NeoCon Showroom
Segment brochures
Catalog — Oxygen
Catalog — Simply This
Catalog — Soul
Catalog — Midnight Sparkle