![](https://cdn.myportfolio.com/b93f315aa4be379bcc104cd88e5b6871/d06e7220-68b1-44d9-8a16-8fb7923e950c_rw_1920.jpg?h=69ce63ea95c14f8d8fb36577a40565db)
MILLIKEN CARPET
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Gensler was commissioned by Milliken Carpet to design a new product collection called Oxygen. Once the designs were finalized, the brand positioning and personality of the mid-century modern concept was interpreted into an identity system, San Francisco launch party, catalog, NeoCon showroom, portfolio system, packaging, invite, premium and product sell sheets.
Awards
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Communication Arts Design Annual
![](https://cdn.myportfolio.com/b93f315aa4be379bcc104cd88e5b6871/52fcee0b-35ef-4bd1-8fa1-d400234a5f45_rw_1920.jpg?h=1a26ef7154ae623a6f4b6b7427daff8f)
![](https://cdn.myportfolio.com/b93f315aa4be379bcc104cd88e5b6871/dd0b0848-b076-44ba-9e03-bf137eb47be8_rw_1920.jpg?h=6b520922afc30b6c2b8a4af55ca00c76)
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![](https://cdn.myportfolio.com/b93f315aa4be379bcc104cd88e5b6871/e43272d7f3b3aa1a36075a04_rw_1920.jpg?h=7ede55ec7fee02da5f17a9d6f84dae68)
![](https://cdn.myportfolio.com/b93f315aa4be379bcc104cd88e5b6871/9e3b2624e65f8daa866fc780_rw_1920.jpg?h=5853ec0321fb2454fbe7414cf92c00cb)
![](https://cdn.myportfolio.com/b93f315aa4be379bcc104cd88e5b6871/9e884610a4bbc3cc5a3d80c3_rw_1920.jpg?h=3ff28b2926864d7bcea12348d235138f)
![](https://cdn.myportfolio.com/b93f315aa4be379bcc104cd88e5b6871/519f3f72-67b2-4fb6-8e71-d1f3b1b3cf00_rw_1920.jpg?h=af204b0c994cecb63a4298c8b753d53b)
NeoCon showroom
![](https://cdn.myportfolio.com/b93f315aa4be379bcc104cd88e5b6871/2b157dbe13e1c3d74c18e310_rw_1920.jpg?h=976a010a9fa372116821f33ef7d09543)
![](https://cdn.myportfolio.com/b93f315aa4be379bcc104cd88e5b6871/bb69ad53-2709-43c5-acf5-8124ca8497c4_rw_1920.jpg?h=86c697441f6868fb388dee45692ea303)
![](https://cdn.myportfolio.com/b93f315aa4be379bcc104cd88e5b6871/28d85795-7e6f-444f-91b7-a7cbb79311f5_rw_1920.jpg?h=c848ac988b4b6b9d9e5a09dab4a688e5)
![](https://cdn.myportfolio.com/b93f315aa4be379bcc104cd88e5b6871/ae242031-265f-4844-9bdc-093fd7020c7c_rw_1920.jpg?h=c224489f53c063e31277463e44c0e385)
San Francisco launch party
![](https://cdn.myportfolio.com/b93f315aa4be379bcc104cd88e5b6871/0f46e83b6011a9556901444f_rw_1920.jpg?h=f87e9aefa2f722d573676566b706e5a3)
![](https://cdn.myportfolio.com/b93f315aa4be379bcc104cd88e5b6871/792d37ac-292a-4be1-86c0-ce3ee3250a26_rw_1920.jpg?h=b81cc2eebf60e3846db204ba710705ee)
![](https://cdn.myportfolio.com/b93f315aa4be379bcc104cd88e5b6871/2c19b937-be61-4d38-a751-1f8f79a137ce_rw_1920.jpg?h=5e8c54d03319987c33b5f9e6b50ec621)
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