TANDUS FLOORING
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When we began working with Tandus Flooring they were three separate carpet brands under a holding name. A little confusing for their marketplace. Through some good internal leadership we were able to convince them to restructure under one name and place the old brands under product platforms, which they were serving as already. The new simpler identity allowed us to help them communicate a singular brand message to the Architect and Designer community, to alleviate confusion and to ultimately raise their new brand’s awareness into a top three ranking of carpet companies. We refreshed their logo, colors, stationery, product portfolio system, product catalogs, brochures, packaging, advertising and more.

Awards
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Communication Arts Design Annual
Graphis Design Annuals
Antron Match Award, Grand Prize
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