We were asked to brand and promote Powerbond, a hybrid resilient flooring product platform. We created the customized logotype, chose a color to reflect its proprietary backing system, set standards and applied the logo to various touchpoints including an Idea Book, a sketchpad and a custom binder that housed various brochures and information. The Idea Book was an inspirational showpiece of Powerbond’s custom design flexibility. We created the patterns and art directed the photography for these custom room scenes.

Communication Arts Design Annual