We were selected to promote the grand opening of the museum and to visually enrich the visitor experience. Coke supplied us with a visual identity system and asked us to apply its elements to a variety of touchpoints. Our work created brand awareness leading up the grand opening and enticed, informed and emotionally connected visitors with the museum and the Coca-Cola brand. Design applications included commemorative and general admission tickets, in-house currency, visitor map, bottle and premium packaging, a holiday logo extension, sales pocket folder and sheets, 3D glasses, ticket vending and more.