Xander is connected to Kefi Atlanta within the same building to offer an additional service to visitors where families and business people can enjoy a conversation and a world-class coffee experience. We were asked to activate the space with a brand that related to Kefi and their audience, yet could stand alone. We developed a visual identity system with a customized logotype and extensions, symbol, font and colors that were applied across numerous touchpoints including apparel, cups, mugs, signage and wayfinding.